You started paying to read around 2010. That’s when almost every major newspaper was charging you for digital readership. The rates were reasonable then. Now you have to ask yourself “Which one can I afford?”

Like millions of other Americans, I want to be informed and the new emerging “establishment” is making that difficult. So my heart drops a little when those dreaded words pop up. You are out of free articles for the month.

My income is fixed and I have no line item for subscriptions. For people like me, the fees make reading prohibitive. There is no workaround…


Dear William, I 'm just glad you are safe and did NOT go inside. That would have been a disaster waiting to drop throughout the vicinity. Sometimes, we think we will know what to do in a case like this but the adrenalin races and the head spins and, as you said, you want to get home to the important things in life-like your family,

I can tell you from experience, when I was (twenty-something and working at a community mental health center, doing front desk intake, a man came in brandishing a gun and rattling off his concerns, in…


Hi William, you always publish the most informative and little-known data. I hope EVERYONE who reads MEDIUM knows you by now. Your research and in-depth writing is much appreciated.


Well, doctor, I just gave it eight claps. Eight is my good luck number (and reps infinity ) so maybe it will karma its way into the applause area.

I didn't even know you could take back your claps. Seems unfair b/c you can't do that in real life unless your doc gets you a fast Rx. Even then taking meds is not the same as re-claiming claps.. Maybe MEDIUM should change it to an APPLAUSE meter. Eliminate the dubious-ness of claps.

BTW, I think some people (mostly dull) just don't get your humor. I, for one, think you have certainly earned the Dr. Funny moniker.


Got your vaccine shots? Keep that mask on anyway.

I admit, I am euphoric right now, having recently received my second COVID vaccine shot. I feel so…well, relieved, even though two months ago, I announced with conviction that I wouldn’t even consider a shot, until I was certain people weren’t dropping dead from side effects.

“Jonas Salk studied and tested his polio vaccine for seven years!” I insisted, “and you’re gonna stick me with something less than a year in the making?”

It is definitely a milestone in this never-ending COVID saga and kudos to President Joe Biden and VP Kamala Harris and their team for fast results. …


THAT UGLY “E” WORD

Are Black Americans long overdue for reparations? Or should we put that on the back burner for now? What if the answer is yes to both. What if it comes down to acceptable definitions of reparations and entitlements? Aren’t we all “entitled” to something? The average American is entitled to the benefits he accumulated over 50-plus years of working. And the rich are entitled to call those bennies entitlements. The rich are are also entitled to deny entitlements to the poor. Disconcerting, isn’t it? …


Photo by Joel Naren on Unsplash

…But Oh, So Sad

It’s New Year’s Day and I’m watching Endeavour on PBS, a British crime series I fell in love with a few years ago. When I’m feeling blue, I return to the standards and I always have Sinatra’s “Glad To Be Unhappy” song of unrequited love running through my head.

I’ve watched the same Endeavour episodes several times — especially those that highlight the wit and charm of Shaun Evans as Detective Sergeant Morse. It’s the same with Sinatra. His brand of charm evokes such positive vibes. Would that we had more creative personalities in our government.

Then I realize Frank…


Photo courtesy of UNSPLASH

When we last met, I was spouting philippics about today’s insipid and irritating advertising and the ridiculous practice of newspaper paywalls that many of us cannot afford. My parting words were as follows:

In the midst of COVID when people are struggling to pay their rent or mortgage, we are being soaked. Everyone in a business that runs a digital ad is chasing after the same dollar and they are desperate, so the simple solution is to raise prices to increase revenues.

NO. It may be simple but it is not the smart solution. In fact, sellers should be doing…


Photo by Museums Victoria on Unsplash

Who’s running the advertising store?

It certainly isn’t the Madison Avenue crowd of olden days. Not that we need those tired testimonials and corny puns and silly roadside billboards that worked so well in the 70s. We’ve got technology!

What corporate advertisers have not realized or admitted is that corporate cannot live by tech alone. Especially during the dreaded COVID which seems to be wickedly protracted. You’re sick of it. I’m sick of it. Even corporate and the ad mogulettes are fed up. …


Clear Communication: How Do We Get It Back??

Honoring Justice Ruth Bader Ginsburg. Rest in Power.

People, by nature, are gregarious, and are now deprived of that interaction. The situation is having a multiple domino effect on all of us.

As I’ve pointed out before, both print and electronic media, especially TV’s “talking heads” are major contributors to the worst grammatical gaffes, Malapropisms, and Spoonerisms. The media, including social media, are largely to blame for the communication breakdowns we see and hear every day.

Ruth Bader Ginsburg was critical of the fractured English that permeates our lives. A clear, concise writer, she took her time when writing her briefs.

“I seek the right word and word order,” she explained. “ And I use the ‘read aloud’ test to check whether I have succeeded.”

Adding to all of our existing chaos…

Claire Fernanda

Word lover, grammarian and writer of unknown books and screenplays. I hope to be rewarded posthumously, and by deductive reasoning, that’s not very far away.

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